Accessing Financial Services via Mobile Phones
Where do you primarily access your financial services via your mobile phone?
According to a Q4/2010 comScore survey, 60% of U.S. respondents answered "at home" as their primary location while 13% answered "at work". The other locations follow in decreasing percentage. Also from comScore survey data, 30 million Americans accessed financial services (bank, credit card, or brokerage) using their mobile phones, for a 54% usage increase in 2010. The surprising finding is the major usage from home.
Although it makes sense to me that people choose to look at their financial matters at home, it is a surprise that they do so from their mobile phones. There are a couple of reasons that might explain this.
- The mobile phone is the device of choice to reach for.
- People prefer to not sit at their desktop computer.
Other related usage questions of interest include:
- Do people prefer the mobile phone over laptop and desktop computers?
- Will tablet computer usage replace that of laptop and desktop computers?
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