DW Web Services - Web Business Example
The StockTradersPlace web site was a project motivated by my interest in stock market trading and my objective to start a Software as a Service (SaaS) business venture. I reference it to explain various aspects of development and deployment, as well as Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities.
The site involves:
- PHP on the server side.
- AJAX for browser side accessing data from the server.
- Database on the server for customer account management.
- Datastore on the server for stock data.
- Payment processing integration with PayPal.
- Stock data update from the stock data provider.
- Drawing and charting capabilities in the browser window.
The site was developed over a 5 month period in 2008. The site was launched in December of 2008 for market trial. The site is currently not using live stock data pending further evaluation and consideration. The current economic conditions (June 2009 at the time of writing) have possibly impacted the subscriber uptake.
Over a 6 month period in 2009, advertising for the site was done with Google AdWords and Yahoo Search Marketing as well as opt-in newsletter mailings. For exposure and links back to my site, I wrote articles and maintained a blog referencing my site.
The slow and long process of getting good search results placement in the search engines continues to be a goal. As with anything worth doing, there is vast competition and the keywords in the search engines are highly competitive which impacts both search engine results placement as well as advertising rates.
A Google search on "david s.y. wong articles" will reveal the many stock trading articles that I have published. The articles have the benefit of bringing attention to my web site as well as providing links to my site which help to boost my placement ranking in search engine results.
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