Leveraging Social Media Networking
- Allowing people to connect with others of like-mind or common interests as friends, colleagues or business players.
- Building a presence as a trusted and valued member of the group.
- Fostering online networking relationships.
- The power of the group to enact change.
- Social networking  (Facebook, Twitter, Fllickr, LinkedIn, Myspace).
- Social bookmarking  (Digg, Delicious, StumbleUpon, Technorati, Reddit).
- Social search to find information, an alternative to traditional search engines.
- Facebook groups.
- Facebook fan pages.
- Facebook Like.
- Facebook Share.
- Twitter follow me and I will follow you back.
- It is not who you know but who knows you back.
- Creating brand, loyalty and reputation.
- Be careful what you say online as for example employers scan Twitter prior to interviews and job offers, or as a regular check on employee sentiment.
- Be open and transparent. Post a picture. Be real.
- B2C (business to consumer) and B2B (business to business) applications.
- Human psychological implications prevail online as does in the physical world (self-esteem, addiction, bullying, trolls).
- Privacy issues (not exclusive to Cybespace).
- Service platform issues (sites are not perfect by any stretch of the imagination; some are in perpetual beta status).
- If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. – Jeff Bezos (Social media can only expand on the 6,000.)
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