21-Nov-2010

Leveraging Social Media Networking

In my discussion of Facebook, Twitter, Twitter directories and Delicious, leveraging social media networking is the theme. Here is a list of topics and points regarding social media networking.

  • Allowing people to connect with others of like-mind or common interests as friends, colleagues or business players.
  • Building a presence as a trusted and valued member of the group.
  • Fostering online networking relationships.
  • The power of the group to enact change.
  • Social networking [1] (Facebook, Twitter, Fllickr, LinkedIn, Myspace).
  • Social bookmarking [1] (Digg, Delicious, StumbleUpon, Technorati, Reddit).
  • Social search to find information, an alternative to traditional search engines.
  • Facebook groups.
  • Facebook fan pages.
  • Facebook Like.
  • Facebook Share.
  • Twitter follow me and I will follow you back.
  • It is not who you know but who knows you back.
  • Creating brand, loyalty and reputation.
  • Be careful what you say online as for example employers scan Twitter prior to interviews and job offers, or as a regular check on employee sentiment.
  • Be open and transparent. Post a picture. Be real.
  • B2C (business to consumer) and B2B (business to business) applications.
  • Human psychological implications prevail online as does in the physical world (self-esteem, addiction, bullying, trolls).
  • Privacy issues (not exclusive to Cybespace).
  • Service platform issues (sites are not perfect by any stretch of the imagination; some are in perpetual beta status).
  • If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. – Jeff Bezos (Social media can only expand on the 6,000.)

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[1] The distinction between social networking and social bookmarking is a blurred line. Consider both bullets as one if you prefer. Listed sites are examples only. By no means is it comprehensive.

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